Create a post

Choose Create post, or open Posts and start a new one.

1. Choose where it goes

Publish destinations lists the accounts connected to this workspace. Select every account that should receive this post. You can select more than one.

If none are connected, use Connect an account. The owner has to add them on Social Accounts first.

One post that goes to several accounts still counts as one post toward the monthly limit.

2. Write the content

Shared Content is the text and media that every selected account receives, unless you make a separate version.

• Type the caption in What do you want to share with your audience?
• The smiley icon inserts an emoji
• The picture icon adds a file from the media library
• The line under the icons shows how close you are to the character limit for the accounts you selected

Each network has its own character limit and its own limit on photos, videos, and GIFs. The composer checks the post against the accounts you selected. If the caption is too long, or there are too many files for one of those accounts, you cannot schedule it until you shorten the text or remove a file.

3. Optional: a version for one account

If more than one account is selected, you can add a version for a single account. That version replaces the shared text and media for that account only. The other accounts still use Shared Content.

Use this when one network needs a shorter caption or a different image. Remove a version from its tab if you want that account to go back to the shared content.

4. Optional: internal campaign tags

Add tag under Internal campaign tags labels the post inside this workspace. Tags are for your team. They are not published on the social network. You can filter Posts and Calendar by tag later.

5. The post saves as a draft

While you write, the post is kept as a Draft. A draft is not public and does not use a slot in the monthly limit. You can leave and come back to it from Posts.